Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resu...(展开全部)

There is one constant factor in the chaos of the markets and that constant is human psychology. In the Psychology of Finance readers are shown how the marketa s characteristics that arise can be interpreted and learnt from. This revised edition contains new examples and updates to charts. There is also a summary of the characteristics of each phase of the equity market, bear bo...(展开全部)

There is one constant factor in the chaos of the markets and that constant is human psychology. In the Psychology of Finance readers are shown how the marketa s characteristics that arise can be interpreted and learnt from. This revised edition contains new examples and updates to charts. There is also a summary of the characteristics of each phase of the equity market, bear bo...(展开全部)

Updated for the first time, the classic book on why cooperation is not only natural but also the best survival strategy The Evolution of Cooperation addresses a simple yet age-old question: If living things evolve through competition, how can cooperation ever emerge? Despite the abundant evidence of cooperation all around us, there existed no purely naturalistic answer to t...(展开全部)

Updated for the first time, the classic book on why cooperation is not only natural but also the best survival strategy The Evolution of Cooperation addresses a simple yet age-old question: If living things evolve through competition, how can cooperation ever emerge? Despite the abundant evidence of cooperation all around us, there existed no purely naturalistic answer to t...(展开全部)

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the author...(展开全部)

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the author...(展开全部)

Far from being just 'wild, barbaric, axe-wielding pirates', the Vikings created complex social institutions, oversaw the coming of Christianity to Scandinavia and made a major impact on European history through trade, travel and far-flung consolidation. This encyclopedic study brings together the latest research on Viking art, burial customs, class divisions, jewellery, kingshi...(展开全部)

A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate—and the way we do business. The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as ...(展开全部)